ELSIE OWUSU OBE
Principal, Elsie Owusu Architects
I have worked closely with The Double Unit over the past few months, throughout the RIBA Presidential and National Council election campaigns. Charlotte has been on hand at all times. She is cheerful and immensely supportive, leading our team and providing helpful strategic ideas. She has ensured that our work is progressing positively, encouraging me to promote uplifting messages to my supporters and to navigate the intricacies of the campaign through press and social media with sophistication and great ease.
I have no hesitation in recommending The Double Unit to other architects and architectural practices.
Chief Executive, Maggie's Cancer Caring Centres
When Maggie’s Nottingham opened there was huge press and PR interest in this fantastic building designed by Piers Gough at CZWG with an interior by Paul Smith. We worked closely with The Double Unit team to ensure a wide range of coverage to really give justice as to how the building would serve people with cancer in the Nottingham area. We were delighted with the coverage that we gained including a double page spread and front cover in the Architects’ Journal and a pull out supplement in the Nottingham Post. The Double Unit were enormously professional in every way and I would not hesitate to recommend them.
Director, Walters & Cohen
Working with The Double Unit has completely transformed our practice’s approach to PR. Hanan took the time to understand our ethos in order to produce a personalised PR strategy, which is monitored at regular meetings, and includes press coverage, awards, branding, potential clients and public speaking.
We trust Hanan’s judgement, which is based on excellent PR experience and a sound knowledge of architecture; testament to this is the dramatic increase in our visibility in the architectural and national press. Her encouragement and support have helped us try new directions that we would not have otherwise considered, and were highly valued in the redesign of our website. It is refreshing to work with someone whose drive and ambition make such a positive contribution to our reputation.
MAX DE ROSEE
Director, De Rosee Sa
We have been working with the Hanan at the Double Unit since June 2015 to develop our marketing and PR. In that time, our practice has achieved improved visibility in the press, with more to come. Hanan has an extensive network of contacts, and a driven and tenacious approach. However in our mind what differentiates Hanan is that she has a wise head on her shoulders born from her particular experience and intelligence: she is just as able to advise you on a press release as she is on a business plan and who to pitch it to.
The Double Unit adds value by bringing general business mentorship to the table.
Director, KSR Architects
The Double Unit has been working with KSR for six months which have been both productive and fun. Hanan is energetic, driven and knowledgeable. Her architectural background is particularly useful in making insightful comments and understanding the nature of an architecture practice. She has already made a significant impact on our PR and marketing whilst keeping a close eye on budget and programme. The Double Unit came with superb references and we are delighted that they have lived up to expectations.
Practice Manager, Knight Architects
Knight Architects began working with The Double Unit over a year ago at a point where the practice was experiencing rapid growth, requiring a dedicated, professional communications effort. They immediately grasped our marketplace and ethos and hit the ground running with a focused marketing plan that reinforced our goals for the business. There is no doubt their expertise, media contacts and persistence have led to a greater visibility for the practice – and its people – within the infrastructure community as a whole and our social media channels in particular have never been busier!
They are always available at the end of the phone and are very much considered a part of our team. I wouldn’t hesitate in recommending them.
Director, Amos Goldreich Architecture
We have had the pleasure of working with The Double Unit team since January 2017 on developing our business and PR. Hanan and Charlotte have an extensive knowledge of the architectural industry and how to best present the profession to potential clients and collaborators. What we like most is that they listen to us continuously and were instantly able to understand our ethos and goals. They are dedicated, hard-working, meticulous and clearly care. At times we feel that The Double Unit is like a branch of our office.
Within a few months The Double Unit has made a significant contribution to our PR and marketing and how we are seen by the public and the sectors we aim to target. We recommend their services wholeheartedly.
Director, MRG Studio
The Double Unit has been working with MRG Studio from its first outreach and marketing efforts, which included the launch of its website. Hanan has helped us to articulate our particular strengths as a landscape design practice and has provided us with the structure needed to focus our business development accordingly.
During our first year, Hanan arranged for our practice to be profiled in AJ’s New Practice column. Hanan also facilitated communications with architects with whom we share similar ethos and values in design. We appreciate Hanan’s pragmatic and sympathetic approach in helping us evolve our business strategy.
Communications Manager, CZWG Architects
The Double Unit has supported CZWG with its PR strategy for over two years and in that time has played an integral part in leading the preparation and planning for the publicity of the practice’s projects.
Hanan Kandili, Director of the Double Unit, leads a friendly and supportive service which has prioritised understanding and getting to know both the ethos of CZWG’s history whilst helping with the practice’s aspirations and strategy for the future. Her considered approach is testament to the wealth of great publicity the practice has received since appointing the Double Unit.