Applied Studio designs restaurants for Jollibee’s UK rollout

London and Toronto based architecture and interior design practice, Applied Studio, announces their new restaurant design to support Jollibee’s ambitious growth plans across the UK and Europe.

Jollibee is a huge, international brand with a cult following across the world including in the UK. Applied Studio had the responsibility of redesigning this world renowned and Filipino cultural icon to suit the UK market and then for the European expansion of the chain.

The well-loved fried chicken restaurant chain is investing £30 million in the UK for their new restaurants and to develop a customer-centric experience that matches the brand’s personality – joyful, welcoming and all-inclusive.

Jollibee’s European flagship opened on 20th May 2021 in Leicester Square, London, unveiling the new design, followed by a further six stores launching across the UK before the end of the year, in Edinburgh, Newcastle, Leeds, Nottingham, Cardiff and Reading.

Applied Studio was appointed alongside branding agency ico Design Partners and market research company Jigsaw Research, to reimagine Jollibee for the UK and European audience.